Marketing Manager - Health Systems

Job Description

Quest Diagnostics is a leading provider of diagnostic testing, information, and services that help patients and physicians make informed healthcare decisions. We are seeking a Health Systems Marketing Manager to act as a primary content creator and inbound strategist for our commercial growth initiatives. This is a pivotal role for a marketer who excels at the intersection of creative storytelling and technical inbound execution. 

This role is responsible for building and executing Quest’s Health System-focused inbound and always-on content engagement programs. The Marketing Manager will translate strategic direction into structured, persona-driven programs that engage key stakeholders—from C-suite executives to lab directors—across priority accounts.

This is not a pure execution role—this individual is expected to bring forward ideas, identify opportunities for improvement, and continuously strengthen how inbound and always-on programs drive engagement and support business goals.

This is a remote/near-site opportunity.

Responsibilities:

Key Responsibilities

• Execute and continuously improve a persona- and buying group–driven inbound marketing strategy across key call points (C-suite, finance, lab, clinical)
• Develop, write, and edit high-impact content across multiple formats, including executive-level thought leadership, email nurture sequences, landing page copy, and case studies.
• Own and manage a strategic content calendar aligned to priority segments, solutions, and commercial initiatives
• Adapt and refine messaging for different stakeholders, ensuring relevance and clarity across personas
• Define how content is distributed across channels (email, digital, social, web), ensuring consistency and intentional sequencing
• Partner with agencies and internal teams to deliver high-quality, on-brand creative assets
• Work closely with upstream marketing, ABM programs and commercial teams to ensure alignment on priorities and execution
• Act as a bridge between strategy and execution—ensuring programs are delivered effectively and continuously improving
• Bring structure and discipline to how inbound and always-on efforts are planned and executed

Qualifications:

Required Qualifications

• 5 - 7 years of B2B marketing experience, with a proven track record in content marketing, copywriting, or demand generation.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Exceptional writing and editorial skills, with the ability to simplify complex solutions into persuasive business cases. 
• Deep understanding of inbound mechanics, including lead scoring, nurture workflows, and funnel optimization.
• Proficiency with Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce).
• Ability to translate high-level strategic direction into organized, executable content plans in a fast-paced environment.
• Strong organizational skills with experience managing multiple content projects and cross-functional stakeholders simultaneously.
• Experience in healthcare, diagnostics, or other complex or regulated industries
• Background in field marketing, account services, or client-facing roles
• Experience coordinating with agencies or external partners
• Familiarity with structured marketing programs or phased campaign execution
• Comfort working with performance metrics and post-program reviews

Preferred Qualifications

• Experience in healthcare, diagnostics, or other complex or regulated industries
• Background in field marketing, account services, or client-facing roles
• Experience coordinating with agencies or external partners
• Familiarity with structured marketing programs or phased campaign execution
• Comfort working with performance metrics and post-program reviews

Required Skills

• Strong attention to detail and follow-through
• Ability to translate direction into organized, executable plans
• Collaborative working style and comfort partnering cross-functionally
• Ability to prioritize work and meet deadlines in fast-paced environments
• Comfort working within defined processes while adapting to changing needs
• Interest in learning complex solutions and business models

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Quest Diagnostics honors our service members and encourages veterans to apply.

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.