Social Media Specialist

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

The Social Media Specialist will be joining a high performing Agile Marketing team and will be responsible for executing various social media marketing tactics that are part of Quest’s Digital Marketing strategy. The Specialist will also help advance and protect the enterprise-wide reputation of Quest Diagnostics across various social media and online channels.

The Social Media Specialist collaborates with peers on the Marketing team, as well as with cross functional colleagues, to clarify business requirements, and then execute social media campaign tactics via Sprinklr and other tools for social media management. The candidate will also have the opportunity to learn additional Martech systems and contribute to the planning and execution of other digital marketing tactics with tools such as Adobe Experience Manager (AEM) for website/blog management, and DemandBase for account-based marketing.

The position reports to the Manager, Social Media.

This is a hybrid position (Secaucus, NJ based), requiring working from the Secaucus office Tuesdays, Wednesdays, and 1 additional flex day. 

Pay Range: ~$80,000 - $90,000 per year

Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained. Market and organizational factors are also considered. Successful candidates may be eligible to receive annual performance bonus compensation.

Benefits Information:

We are proud to offer best-in-class benefits and programs to support employees and their families in living healthy, happy lives. Our pay and benefit plans have been designed to promote employee health in all respects – physical, financial, and developmental. Depending on whether it is a part-time or full-time position, some of the benefits offered may include:

• Day 1 Medical, supplemental health, dental & vision for FT employees who work 30+ hours
• Best-in-class well-being programs
• Annual, no-cost health assessment program Blueprint for Wellness®
• healthyMINDS mental health program
• Vacation and Health/Flex Time
• 6 Holidays plus 1 "MyDay" off
• FinFit financial coaching and services
• 401(k) pre-tax and/or Roth IRA with company match up to 5% after 12 months of service
• Employee stock purchase plan
• Life and disability insurance, plus buy-up option
• Flexible Spending Accounts
• Annual incentive plans
• Matching gifts program
• Education assistance through MyQuest for Education
• Career advancement opportunities
• and so much more!

Sprinklr (or similar platform):

• Maintain the enterprise, B2B, and B2C social media content calendars by scheduling and publishing social media content across multiple channels including but not limited to, Facebook, Instagram, LinkedIn, and X
• Help advance the company’s campaign and content strategies by identifying social media and digital trends, and providing that input to customer marketing teams for incorporation into their marketing campaign strategic planning process.
• Assist with the building, launching, and optimizing paid social media campaigns
• Support the public and private inbound contacts monitoring and partner with Quest Experience Support to execute their high standard best practices in patient communication and resolution
• Build and manage social media listening topics and notification workflows within social Martech tools

General Social Media and Digital Marketing Responsibilities:

• Participate as an active member of the digital marketing Agile team, by executing social media and digital marketing campaign tactics.
• Assist with updating the social media policies to reflect best industry practices
• Help develop actionable social media content and campaign recommendations based on metrics and KPI analysis so that content owners can understand, and leverage data to continually improve their content and campaigns
• Assist with using various analytics tools to track, report, and analyze social media content and campaign performance, customer trends, and audience behavior
• Collaborate with peers, agency partners, and cross functional colleagues to develop and execute the social media aspects of marketing campaigns
• Participate in meetings with stakeholders and team members to provide insights and updates. Manage social media ad spend billing/invoicing, reconciling ad spend to various team budgets and ensuring invoice paid in timely fashion.
• When needed to supplement provided campaign messaging, create engaging content in accordance with brand visual and verbal guidelines (create and/or modify and enhance imagery, streamline and modify copy to adhere to various platforms, etc.)
• Share feedback and insights with the manager to continuously improve processes and training programs
• Monitor the social media inbox to identify and address any emerging issues
• Website spam detection monitoring and remediation via 3^rd party solution provider

Accountabilities/ Metrics:

• Execute projects on time as scheduled
• Adhere to the responsibilities as dictated in the social media team RACI
• Successful implementation of social media tactics for marketing campaigns
• Customer satisfaction

Required Work Experience:  

• Minimum of 4 years of social media experience in an agency or service-related large public company
• Strategic understanding of the social media landscape and how it compliments other digital marketing efforts
• Experience with a social media monitoring tool such as Sprinklr, Sprout Social, Hootsuite, or similar

Preferred Work Experience: 

• Experience with any of these additional Martech tools is not required, but is a plus: Adobe Experience Manager, DemandBase, or Eloqua.
• Experience working within an agile project management structure a plus. 
• Pharmaceutical, healthcare, diagnostic, lab or consumer packaged goods experience a plus.

Knowledge: 

• Fully proficient with various software programs such as Word, Excel, Power Point, Outlook. 
• Able to use graphics software such as Canva, Adobe PhotoShop, etc. to modify or enhance existing imagery.
• Enjoy using technology platforms and have a willingness to learn and become an expert user of several marketing technologies, ideally growing over time into a “Power User” with authority to manage other users’ permissions and training, to manage system configuration and integrations with data and other systems as needed, and to develop and oversee processes re: the proper use of systems by other users. 

Skills and Attributes: 

• Highly organized and detail-oriented team player
• Creative, proactive, and agile in adapting to new trends and changes in the social medial and digital landscape
• Strong written and oral communication skills with a focus on storytelling
• Demonstrated ability to work well within a matrix organization and influence teams to accomplish common goals and objectives

Education:
Bachelor’s degree required, preferably in Marketing, Communications, or related discipline.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.