Sr Director, Customer Marketing - BioPharma Services
The Senior Director, Customer Marketing will develop and articulate an insights-driven marketing strategy for the BioPharma Services portfolio to drive business growth. S/He will oversee development of specific short and long-term Marketing Plans that align with business growth based upon market insights derived from market research, competitive analysis and ongoing market trends within the US
- Oversee development of marketing strategy for services, solutions and targeted customer channels within our BioPharma Services business
- Identify, track and communicate critical trends for Quest across markets, industries and competitors
- Serve on Customer Leadership Team, contributing to the broader strategic decisions about commercial business
- Generate customer insights into demand barriers, call points and trends to support customer interactions and drive business priorities
- Liaise with other functional leaders to guide a unified approach to the customer that meets market demands
- Drive alignment between national/ business priorities (e.g. program models, key messages, templates) and regional/local needs
- Manage marketing spend on programs and use spend effectiveness measurement to improve programs and resource allocation
- Ensure tight coordination with commercial, Clinical Solutions and other business teams
- Create portfolio selling strategy and related materials, based on customer need (Key connection point: Product Marketing)
- 7+ years healthcare industry experience preferred; Minimum 12+ years success in a marketing role;
- Experience leading high performing teams and building strong team cultures
- Up to 50% business travel required
- Ability to lead diverse, cross functional teams and in a matrix environment
- Ability to serve on Executive Leadership Team of business line (e.g. customer segment, region, etc.)
- Excellent project leadership skills to hold team members accountable for delivery on goals and expectations
- Superior communication skills including ability to deliver formal business presentations to executive leadership
- Superior strategic thinking and analytical skills to synthesize market/customer insights to identify business opportunities and paths to overcome business challenges
- Strong capabilities in leading others to analyze data and demonstrate quantifiable opportunities or results
Competencies
- Creativity; Decision Quality; Dealing with Ambiguity; Perspective; Strategic Agility
- Priority Setting; Planning; Directing Others; Delegation
- Command; Managerial Courage; Conflict Management; Confronting Direct Reports; Hiring and Staffing
- Perseverance; Action-Oriented; Drive for Results
- Presentation Skills; Comfort around higher management; Political Savvy
- Customer Focus; Motivating Others; Negotiating; Composure; Dealing with Paradox; Building Effective Teams
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
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Quest Diagnostics is an equal employment opportunity employer. Our policy is to recruit, hire and promote qualified individuals without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any any other legally protected status . Quest Diagnostics observes minimum age requirements established by federal, state and/or local laws, and will ask an applicant for verification when deemed necessary.
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