Senior Marketing Specialist - CRM

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope.

The Senior Marketing Specialist - CRM (Salesforce Marketing Cloud) is responsible for the coordination and development of CRM transactional, life-cycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention. The Senior Marketing Specialist - CRM will collaborate closely with internal teams to support the execution of CRM campaigns and operations.

This position  follows a hybrid schedule in our Secaucus, NJ HQ location (3 days per week in office) or can be based near-site to a Quest Diagnostics regional office. 

• Internally executed campaigns: Take a hands-on role in building, testing, and executing email journeys and campaigns in Salesforce Marketing Cloud to deliver multi-touch communications
• Agency-executed campaigns: Coordinate with internal stakeholders and agency partner(s) on key deliverables and milestones in the end-to-end email campaign development and deployment process, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plans
• Support transactional SMS campaigns in Salesforce Marketing Cloud
• Prepare and manage data extensions to structure and store data effectively within Salesforce Marketing Cloud
• Use data to segment audiences for targeted and personalized marketing efforts
• Knowledge of CRM best practices and CAN-SPAM compliance laws
• Participate in the team’s day-to-day CRM team protocols and maintain the CRM campaign calendar
• Proofread, edit, and fact-check content to ensure communications are accurate and compelling, that disclaimers are correct, and that brand guidelines have been followed.
• Facilitate the internal review and approval process for emails and SMS, and ensure feedback is implemented
• Test and complete quality assurance of emails, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly
• Assist with A/B testing of communications
• Keep documentation up to date with changes in email / SMS content

Required Work Experience:

• 3-5 years’ experience in a CRM marketing role
• B2C ecommerce experience

Preferred Work Experience:

• Healthcare industry experience would be a bonus
• Completion of the Salesforce Marketing Cloud Email Specialist Certification would be a bonus
• HTML and CSS knowledge would be a bonus
• Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organization
• Capable of working autonomously in a fast-paced environment
• Can self-prioritize tasks and context switch as needed
• Must be comfortable with a deadline-driven environment

Technical/Job Specific Knowledge:

• Hands-on experience with Salesforce Marketing Cloud required, including experience with Journey Builder, Email Studio, and Automation Builder, and some level of familiarity with Ampscript
• SQL querying knowledge

Required Skills:

• Email marketing and customer journey knowledge
• Excellent project management skills, including management of agencies and vendors to ensure execution
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail
• Superb written communication skills
• Familiarity with project management tools, preferably Asana

Education:

Bachelor’s degree in marketing, advertising/public relations, communications, or related field is required.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.