Senior Marketing Manager - Market Research

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

Quest Diagnostics is seeking a Senior Marketing Manager, Market Research who is an inquisitive insight professional who brings hands-on expertise in using primary and secondary market research, customer analytics, and data mining to derive market insights and generate actionable business recommendations.

They are a skilled storyteller, influencer, researcher, and analyst who integrates multiple insights sources and data feeds to drive evidence-based business decisions.

Core to this role is the synthesis and socialization of knowledge via consultative partnerships with Quest’s Marketing, Commercial, Clinical Franchise, and regional functions. The role is also highly collaborative and works cross-functionally to develop insights pertaining to core customers: consumers/patients, physicians, hospitals, health plans, employers, and diagnostic technology solutions.

This is a remote opportunity.

Duties and Responsibilities:

Independently own and execute all stages of secondary and primary research for the business, using in-house capabilities and external vendor partners, including:                                                                                                                                                                         

• Hands-on management of the qualitative and quantitative research process / project from RFP, 3^rd party vendor and/or sample provider relationship, survey questionnaire and discussion guide development to final reporting
• VOC/Customer Experience feedback systems using Qualtrics (or similar) to capture, analyze, and report feedback
• Analytic planning and data analysis using a variety of tools/resources to derive insights
• Use of agile principles to enable rapid, iterative, yet robust research, including online communities, data analysis and reporting software, and dashboards
• Package reports and presentations that extract insights from all research data and convey such insights in a readily consumable manner to drive action from insights
• Digital marketing and/or website analytics platforms
• Integrate research with internal and external data sets to uncover the ‘what’s’, ‘whys’, and ‘so what’s’ that underpin evidence-based business decisions. Proactively generate and explore questions and hypotheses pertaining to Quest’s business.
• Provides well-informed points-of-view advocating for specific strategic and tactical actions based on the insights to inform the development and execution of business strategies and tactics.
•  Act as the connective tissue between CX and market research, triangulating insights from NPS/CSAT, secondary and primary research, and/or field intelligence to develop and inform a comprehensive understanding of customer needs and opportunities for improvement.
• Act as a trusted advisor to key Quest stakeholders including, but not limited to, Marketing, Commercial, Clinical Franchises, and Regions, setting insights priorities that guide the business’ strategies and tactics.
• Partner with driving the development of insights for the development and launch of new product and solutions for Quest’s customers
• Utilize mechanisms (self-service portals, web pages, newsletters, live forums) to democratize access to insights throughout Quest
•  Tell the story: open to co-authoring thought leadership insights papers leveraging synergies that illuminate across Quest projects. Insight papers would be coupled with trends, challenges, and opportunities within the industry to provide a holistic view of the paper subject.
• There are no direct reports for this role
• Travel less than 25% for internal or vendor meetings.

Education Required:

• Bachelor’s degree in marketing, Market Research, Statistics, Social Sciences (Sociology, Psychology), Business Administration, or closely related field preferred.

Work Experience:

• Minimum of 6 years of progressively expanding roles in market research, data analytics, marketing, business intelligence, or other related discipline within a commercial environment
• Experience working in a regulated industry preferred; healthcare / life-sciences and customer experience are a strong plus
• 2+ years managing market research staff, actively guiding their professional development

Knowledge and Skills:

• Ability to problem-solve, maintain agility, energy, and flexibility in high-growth and ambiguous environments
• Strong project management skills; seamlessly manages multiple simultaneous projects with research vendors/in-house and the flow of information across multiple work groups
• Strong proficiency in designing, writing, and hands-on expertise programming surveys with common survey tools (e.g., Qualtrics, Decipher, SurveyMonkey, UserTesting, etc.)
• Understanding of statistics as it relates to interpreting market research data and understanding their limitations.
• Ability to tell the data story - prepare and persuasively present clear and concise written communications, both in report and presentation formats to large and small groups, including business leadership
• Experience in cultivating information from publicly available sources, including the internet, public records, and third-party sources.
• Self-starter who can lead strategic and practical conversations with internal clients and leaders
• Ability to work independently and as a member of a team, collaboratively in a highly matrixed organization
• Demonstrated proficiency with Microsoft Office suite of products, statistical packages (DisplayR, Q, SAS, SPSS), database queries (SQL), and data visualization tools (Tableau/PowerBI).

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets