Marketing Manager, Performance Media

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope.

The Marketing Manager, Performance Media is a seasoned professional responsible for leading and optimizing paid search campaigns primarily on Google Ads and Microsoft Ads, with additional focus on other channels as needed, such as Paid Social and Programmatic Display. This role demands advanced analytical skills, exceptional communication abilities, and hands-on experience in managing media both in-house and through agencies. This person will play a pivotal role in cross-functional collaboration to derive insights from performance data, drive strategic initiatives, and deliver measurable results.

This is a remote opportunity. 

To be successful in this role, you will:

• Strategically plan, execute, and optimize paid search campaigns on Google Ads and Microsoft Ads, leveraging advanced features and bidding strategies to achieve key performance indicators (KPIs) such as ROAS, CPA, and CTR.
• Utilize advanced analytics techniques to analyze performance data, identify trends, and uncover actionable insights for campaign optimization and strategic decision-making.
• Collaborate closely with internal stakeholders and external agencies to develop integrated media strategies aligned with business objectives, ensuring cohesive messaging and consistent brand presence across channels.
• Lead the development and implementation of comprehensive dashboards using tools such as Looker, Data Studio, or other relevant platforms to visualize campaign performance, track KPIs, and facilitate data-driven decision-making.
• Conduct in-depth performance reviews and produce detailed reports for management, highlighting key findings, performance trends, and actionable recommendations for continuous improvement.
• Lead special projects and assignments requiring advanced analytical abilities, such as audience segmentation, keyword research, competitive analysis, and attribution modeling.
• Present findings, strategies, and recommendations to cross-functional teams, including peers, managers, and senior leadership, effectively communicating complex concepts in a clear and concise manner.
• Manage media budgets effectively, optimizing allocation across campaigns and channels to maximize ROI while ensuring adherence to financial targets and reporting requirements.
• Utilize advanced Excel functionalities for data manipulation, analysis, and modeling, including pivot tables, macros, and advanced formulas, to extract actionable insights and streamline reporting processes.

Education:
Bachelor’s Degree (Required)

The base salary range for this position is ~ $95,000 - $120,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained. Market and organizational factors are also considered. Successful candidates may be eligible to receive annual performance bonus compensation. 

Benefits Information:

We are proud to offer best-in-class benefits and programs to support employees and their families in living healthy, happy lives. Our pay and benefit plans have been designed to promote employee health in all respects – physical, financial, and developmental. Depending on whether it is a part-time or full-time position, some of the benefits offered may include:

• Medical/Prescription Drugs
• Dental
• Vision
• Flexible Spending Accounts (FSAs)
• Supplemental Health Plans
• 401(k) Plan – Company match dollar-for-dollar up to 5%
• Employee Stock Purchase Plan (ESPP)
• Supplemental Life Insurance
• Dependent Life Insurance
• Short- and Long-Term Disability buy-up
• Blueprint for Wellness
• Emotional Well-Being Resources
• Educational Assistance
• Paid time off / Health Time
• Variable Compensation Plans
• Sales Incentive Plans

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies.Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.