Dir, Marketing Technology

o    You will lead the technical aspects of Quest patient communication across multiple business units, partnering with marketing and business leaders to understand business goals.

o    You will provide solution architecture for complex business problems and collaborate with internal teams to create and implement innovative high-quality solutions.

o    Develops, tests, and documents email development, setup and query data extension, marketing automations, journeys, SMS communications, and campaign configuration

o    Administers the creation and management of new and existing Marketing Cloud instances and business units  

o    Develops and documents specific training requirements

o    Provides data model design and implementation

o    Implements key integrations between Marketing Cloud and the broader Quest IT ecosystem

o    Collaborates with internal and agency teams during workshops, discovery sessions, etc.

o    Consults on best practices, governance, and compliance on marketing automation platforms within the organization

o    Manages an agile team within the Digital Center of Excellence with direct and indirect employees. Responsible for hiring, performance reviews, training, work prioritization, coaching.

o    Reports to the Sr. Director, Digital Marketing

Expect 2-3 direct reports: 2 CRM Managers (each with 2 direct reports) and 1 Scrum Master.

Up to 25%, East coast preferred

Required WorkExperience:

·       10+ years’ experience in developing technology solutions

·       7+ years’ experience working on the Marketing Cloud and Salesforce.com platforms

·       Must have 5+ years’ experience managing agile teams

·       Experience with HTML, SQL, SOQL, or other similar languages

·       Must have experience working with Tealium

·       Experience using Marketing Cloud AMPscript

·       Experience with APEX and REST/SOAP APIs

·       Deep expertise in one or more marketing areas, such as marketing automation, cross-channel customer engagement tactics, analytics, and optimization. You also have a functional knowledge spanning across many marketing skills that you can draw on for successful strategic insight. 

Preferred Work Experience:

·       Ability to organize and lead cross functional sessions that result in clear requirements and technical design, even when working with non-technical members of teams

·       Marketing Cloud Certifications including: Email Specialist, Marketing Cloud Developer, or Marketing Cloud Consultant

Education:

Bachelor’s degree in computer science, business, marketing, etc.

Master’s degree in computer science, business, marketing, etc.

Knowledge:

·       Demonstrated expertise in CRM integrations in matrixed organizations in highly regulated industries.

·       Understanding of current privacy regulations and their impact to marketing technology use

Skills:

·       Strong collaboration skills

·       Excellent analysis skills and the ability to develop processes and methodologies

·       Detail-oriented individual with the ability to rapidly learn and take advantage of new concepts, business models, and technologies

·       Skilled in all aspects of system design including data modeling, integration design, business process implementation, etc.

·       Have a solid understanding of delivery methodology and ability to implement solutions according to the design/architecture

·       Demonstrated success in performing work on complex and/or large consulting projects

·       Strong written and oral communication skills

·       Excellent problem-solving skills

·       Be independent and self-driven