Marketing Editor

Job Description

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

The Greenhouse Editor ensures that our internal and external communications adhere to brand voice, are clear and consistent, complete, grammatically correct, and move through the formal review process on a timely basis. This review is accomplished during both the validation and review stages of Quest’s Communication Review Process (CRP).

The Editor role also leads or co-leads (with Greenhouse Sr. Copywriter) all brand editorial initiatives as a key member of the Marketing and Greenhouse teams and is pivotal in shaping and reinforcing the Quest brand voice across all platforms, ensuring content integrity, and elevating our narrative to engage audiences and support our marketing objectives.

Responsibilities:

The Editor is responsible for ensuring that all materials reflect the highest level of quality and readability in addition to grammatical and factual accuracy. Primary duties include reviewing and correcting (as needed) spelling, grammar, layout (proofreading), checking content and references, imposing consistent styling, rewording or rewriting (copy editing) as necessary, and ensuring all content follows AMA and Quest house style. 

The Editor will also work with various content owners across the business on materials such as marketing collateral, training documents and websites/social media. They may also assist in development/research/writing of copy as assigned.

CRP review

• Evaluate the following during validation and review phases:
• Overall: continuity, consistency, and clarity
• Brand voice and messaging: platform, values, clear/dynamic/consistent voice; appropriate grade level for audience
• Brand identity: registered logos, marks, and trademarks; approved boilerplate (copyright language)
• Proofreading: spelling, grammar, punctuation, syntax, and context
• Formatting: hyphenation, capitalization, treatment of web addresses, email addresses, phone numbers, and other data
• Layout: Consistency and accuracy of layout components (spacing, capitalization, etc.)
• References: present where needed, and appropriately cited in the correct format (AMA); limited fact-checking or confirmation of proper use of references
• Basic medical terminology: familiarity with Quest capabilities, tests, diseases, abbreviations, etc.
• Company terminology and house style: eg., specimen vs sample, customer vs client, patient vs consumer, etc.
• Legal/medical disclaimers: keeps current with any disclaimer changes, both corporate and per individual business units
• Company and industry facts: statistics related to number of employees, PSCs, # of physician experts, etc. (update annually per 10-K report or more often if necessary)
• Work with submitters on pre-reviews, rejected items, and offer brand and/or Greenhouse creative consultation to prepare submission for formal review
• Assist CRP administrator with submission triage and project tracking and reporting
• Work with CRP administrator to leverage platform analytics 

Proofreading

• Proofread Greenhouse projects for a variety of print and digital mediums using CRP criteria (listed above)
• Ensure all client, Legal, and Compliance annotations are correctly interpreted and addressed
• Provide proofreading signoff on projects at final release to ensure accuracy
• Adhere to departmental standard operating procedures and workflows
• Understand client’s products, audiences, and business objectives and ensure copy is relevant and effective
• Collaborate with Greenhouse project management team to resolve issues, negotiate revisions, and verify information whenever necessary
• Make sure appropriate grade level used (readability)

Copy editing

• Edit a wide range of content, including print, digital, video, and social media, with a keen eye for detail and narrative coherence 
• Deliver edited, complete, and error-free copy
• Check content, impose consistent styles, and reword or rewrite as needed to improve readability
• Suggest changes, verify sources, and correct grammar and punctuation to prepare for client presentation and publication
• Collaborate with GH designers on typographical hierarchy
• Ensure that graphics and illustrations are correctly captioned and attributed
• Collaborate with project management team as needed for specific project objectives
• Edit and be accountable for the final review of GH projects
• Ensure brand messaging guidelines and directives are embraced and adhered to 
• Ensure all editing results in a consistent voice and tone across all copy and is in alignment with the brand tone and voice standards
• Actively learn new techniques to be more proficient in editing skills
• Leverage research and data to inform editing executions
• Be pragmatic with editing executions, always keeping eye on the project objectives

Thought leadership (in conjunction with Greenhouse Sr. Copywriter)

• Maintain verbal identity sections of Brand Lab/brand portals, including updating best practices and guidelines
• Identify knowledge gaps; create and deliver related training to marketers, Greenhouse team, and relevant affiliated groups
• Participate in Legal, Medical, Compliance committee meetings for product areas that require an additional layer of review beyond CRP (eg, CIT, Haystack, Blueprint Genetics)
• Foster continuous improvement and professional growth
• Lead/co-lead Language Lab, representing editorial excellence across the company and creating enterprise-wide consistency, including within/across Greenhouse
• Work with Greenhouse project management team to evaluate and continuously improve editorial processes (eg, Greenhouse quality control process)
• Identify potential case studies from CRP submissions where there is opportunity for improvement that would elevate perception of Quest, improve Consumer/client experience,  or provide other benefit
• Provide editorial insight during strategic planning sessions and contribute to the overall content strategy (eg, Plain Language Initiative); lead initiatives as assigned by Director
• Stay abreast of industry trends and advancements, incorporating innovative editing techniques and technologies into our workflow

Qualifications:

Required Work Experience: 

• Strong editor with 5+ years of professional-level editing/proofreading experience (healthcare industry experience preferred, but not required)
• Exceptional writing and editing skills across multiple formats and platforms 
• Proficiency in AMA style required; knowledge of other standard styles like AP and/or Chicago Manual of Style ideal
• Experience writing/editing for print and digital
• Understands branding, can articulate and reinforce both visual and voice style guidelines
• Effectively uses references available: corporate facts, test coding, medical terminology
• Team player with the ability to build and maintain solid working relationships within the team and across teams
• Excellent time management skills with an ability to effectively prioritize
• Highly organized with the ability to multitask effectively under pressure
• Digitally savvy and knowledgeable about various marketing tactics and tools
• Strong understanding of the creative process 
• Ability to manage a high project volume with an emphasis on detail and quality
• Resourceful and solution-oriented
• Professional and tactful communication skills; can influence without authority to reinforce best practices
• Proactive with idea generation for process improvement
• Excellent communication and collaboration skills to effectively work with cross-functional teams
• Comfortable interacting with and presenting to clients
• Ability to introduce and advocate for editorial and quality control best practices
• Project management system knowledge preferred (eg, Adobe Workfront)
• Excellent working knowledge of readability checkers like Readable (or comparable)
• Proficient in Microsoft Office (Word and PowerPoint) and Adobe Acrobat

Education:

• BA/BS in English, journalism, communications or other related field required 

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