Analyst, Digital Product

Job Description

The Digital Product Analyst will be responsible for developing strategies to test and scale new products offerings and channels. The analyst will conduct market & customer research and couple these insights with internal data modelling/fact-finding to propose new and innovative solutions for Quest customers. The analyst will work with product managers and software engineers to get new products and features in the hands of Quest customers and iterate upon these offerings based on consumer reception.

*Please note this position will be hybrid (3 days in office/2 days WFH).  The position can be based in one of the following locations; Lenexa KS,  Secaucus NJ, or Dallas TX.

Responsibilities:

• Analyze and identify factors which drive digital product growth.
• Validate analysis using customer centric design practices
• Support in recommending tech rollout strategies which result in removing barriers and maximizing value
• Partner with data scientists to build a highly scalable data infrastructure to generate insights
• Research internal systems and competitive landscape to inform execution strategies, forecasts and objectives around adoption, retention, and engagement with digital products
• Partner with product managers to understand and inform digital product roadmaps, and support execution of roll out plans
• Conduct monitoring and analysis of how customers use our products and features to validate product market fit and drive digital product growth.
• Support direct-to-consumer marketing strategies for assigned products 
• Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver new go to market strategies for digital products at Quest
• Understand the long-term support strategy and its relevance to support innovation.
• Analyze opportunities, risks, strengths, and weaknesses, as well as the derivation of critical issues of the future and the purpose and vision of what Quest wants to achieve with innovation.
• Conduct research into future trends, internal activity and the impact and opportunity for Quest. Make future projections as the basis for the innovation strategy.
• Source, identify and instill innovative best practices to maximize the value of existing technology and practices for Quest digital products
• Become an expert on emerging innovations around digital products for support
• Seek, collect, develop, evaluate, and select innovative ideas from a wide variety of sources, internal and external.   Actively search for ideas and innovative technologies outside the company.
• Develop effort vs benefit-based business cases to examine whether an innovation is worth doing or worthy of funding.
• Capture, define, and write features and user stories as part of development life cycle, aligned to definition of ready and definition of done.
• Partner with Agile team to guide them through refinement and delivery of user stories.
• Drive execution of stories by answering questions, adding detail, assessing and addressing roadblocks.

Qualifications:

Education Required:  

• Bachelor's degree in Computer Science, Business or a related field.  Equivalent work experience can substitute for the degree.

Required Work Experience:

• 3-5 years' experience in a similar role (can include related experience, such as product management)

Preferred Work Experience:

• Demonstrated passion for Customer Experience and acting as an advocate for customers
• At least 1-2 years' experience with digital products, in a Digital Product Analyst or Digital Service Analyst role

Physical and Mental Requirements:

• Proven ability to sift through data, identify critical information, analyze, and make recommendations that influence customer journey maps.
• Self-driven, highly motivated individual

Knowledge:

• Knowledge of Customer Journey Management and Digital Product Management. (Knowledge of Digital Service Management beneficial.)
• Knowledge of relevant market trends with the ability to identify opportunities.
• Knowledge of 'VOC' and Customer analytics technologies.
• Agile development methodology knowledge desired.
• Healthcare or clinical lab industry knowledge beneficial.
• Awareness of change management principles.

Skills:

• Strong analytical and critical thinking skills
• Deep technical skills
• Strong verbal and written communication skills
• Strong collaboration skills
• Ability to work independently while partnering with Business Product Owners
• Business process mapping (BPM) skills beneficial

• Advanced level expertise in analytical tools (e.g. Excel pivot tables, Tableau, etc.)

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Quest Diagnostics honors our service members and encourages veterans to apply.

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.