Senior Marketing Manager - Q4HE in Secaucus, NJ at Quest Diagnostics

Date Posted: 6/12/2022

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    500 Plaza Drive
    Secaucus, NJ
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    6/12/2022
  • Job ID:
    req93618

Job Description

The Senior Manager Marketing—Quest for Health Equity (Q4HE) is responsible for developing and executing successful marketing strategies, campaigns and tactics based on the overarching Quest for Health Equity strategy. The Senior Manager is responsible for generating comprehensive, stakeholder strategies primarily focused on driving awareness of and building credibility for the Q4HE initiative in target geographies and developing co-marketing strategies with partner organizations by incorporating VOC, market dynamics, consumer insights and company objectives into comprehensive marketing strategies and tactics.

Duties and Responsibilities:

•       Work with business leadership to develop and execute Quest for Health Equity marketing plan

•       Lead all promotional marketing efforts in target geographies

•       Develop strong level of insight into local drivers, SDOH barriers and trends to inform marketing strategies and stakeholder engagement

•       Provide guidance on call point engagement and develop and execute tactics aligned to the organizational strategy

•       Integrate voice of community into marketing strategies and tactics

•       Design and deploy successful marketing campaigns and own their implementation from ideation to execution to measurement

•       Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, community engagement, social media, lead generation campaigns, copywriting, and campaign performance analysis

•       Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry thought leaders, influencers, program partners and vendors) to develop and execute co-marketing and other program-related initiatives

•       Manage marketing spend on programs and use spend effectiveness measurement to improve

•       Measure and report performance of marketing campaigns, gain insight and assess against goals

•       Liaise closely with external creative agencies or in-house designers on the development of promotional materials to support program launches, campaigns and promotions

Collaborate with cross functional teams to ensure successful execution and measurement of marketing programs

The incumbent can reside anywhere with a preference in the Eastern or Central Time Zone.

 

Qualifications:

 Required Work Experience:

•        Minimum 5 years success in a marketing role

Preferred Work Experience:

•        3+ years health equity and multicultural marketing experience preferred;

•        Digital marketing, influencer marketing/KOL development and consumer insights experience a plus

 

Physical and Mental Requirements:

•        Manage multiple priorities, adjust priorities quickly as circumstances dictate

•        Working on a computer for long periods of time

Knowledge and Skills:

•        Mission-driven, personal commitment to health equity and community service

•        Understanding of multicultural marketing and health literacy to maximize engagement with communities and organizations

•        Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrixed environment

•        Excellent project management skills, including management of agencies and vendors to ensure execution

•        Superior communication skills including ability to develop slide presentations and deliver formal business presentations

•        Initiative – ability to independently problem solve and find resolutions

•        Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities

•        Strong core marketing capabilities to design marketing strategies and tactics to maximize opportunities

•        Strong influencing and persuasion skills

•        Demonstrate experience successfully engaging with senior leaders

•        Demonstrated agility / comfort working through ambiguity to drive business results

•        Strong agency background / experience managing external agencies


Travel Required: Domestic Up to 30%

Required Education: Bachelor’s degree (BS/BA)

Competencies

•        I: Functional/Tech Skills; Decision Quality; Perspective

•        II: Priority Setting; Planning; Informing

•        III: Conflict Management; Standing Alone

•        IV: Perseverance; Action-Oriented

•        V: Organizational Agility, Presentation Skills

VI: Customer Focus; Composure; Peer Relationships; Listening

About Quest:

Secaucus, New Jersey-based Quest Diagnostics is a provider of diagnostic information services and operates in the United States, (including Puerto Rico), United Kingdom, Mexico, and Brazil. The company engages a workforce of about 46,000 employees, a medical and scientific staff of more than 600 MDs and PhDs across hundreds of different locations, supplying a broad range of diagnostic products. They perform testing for approximately 550,000 patients every day, as well as provide information and services for healthcare providers, pharmaceutical medical device companies, life insurance companies and employers. Quest Diagnostics was named to Fortune Magazine's 2019 World's Most Admired Companies list in the Health Care industry category of 'Pharmacy and Other Services' for the third consecutive year. No matter what role you would have at Quest, the company expects you to commit to their imperative goal of improving human health. Quest values your commitment and dedication with medical, supplemental health, dental and vision plans, wellness benefits, flexible spending accounts, pre-tax 401(k) savings plan, employee stock purchase plan, competitive paid time off and tuition reimbursement.

About Quest for Health Equity:

We created Quest for Health Equity (Q4HE) because we believe that good health should be in reach for everyone — regardless of their zip code, income, or skin color. But for too many Americans, especially members of historically marginalized communities, this is far from reality. Through Q4HE, we’re on a quest to help remove systemic barriers, and improve access to the critical resources we all need to be healthy. Visit https://www.questforhealthequity.com/ to learn more.