Mgr, Platform Product - Sr in Lenexa, KS at Quest Diagnostics

Date Posted: 6/28/2022

Job Snapshot

Job Description

Mgr, Platform Product - Sr - M-F

Summary:

Establishes vision and development of a digital health platform for Employer Population Health. Collaborates with various cross-functional teams in the gathering and interpretation of business requirements to lead development and life cycle management of the digital health technology solution.

This position will play a key role in sustaining profitable business growth by effectively managing a digital health platform and its features, services and capabilities to meet the needs of population health and employer wellness programs. 

This product management role resides within the Employer Population Health commercial team.  The incumbent will serve as the product/service champion (establishing the strategic course for screening services and value proposition for new and evolving solutions, establishing priorities, defining resource requirements, and establishing value-adding customizations), expert (being the primary resource for commercializing a digital health technology solution, addressing strategic questions and prioritizing opportunities raised by clients) and manager (establishing staff priorities, critical timelines and delivery against them, pricing and product parameters to guide marketing and promotion efforts).

Through client and Sales interactions, studying competitors and research, the incumbent will use analytical thinking and problem solving skills to lead high priority strategic projects, evaluate business development opportunities, and provide input to annual strategic and marketing planning.  The incumbent must possess the ability to convert qualitative and quantitative analysis, and an understanding of the market and its customers into insights and strategies and product plans that build the wellness business and deliver profitable growth.  In addition to expanding the product line and effectively positioning the brand’s services to acquire new customers, the position can also identify opportunities to increase revenues and operating margins within existing accounts.

Duties and Responsibilities:

•       Researches, isolates and assesses the value and potential of new products and capabilities for the assigned product solutions based on needs expressed by internal stakeholders, sales, clients and prospects, competitive offerings and insights, research of publicly available data, and marketplace trends to develop business case for those with strong brand fit and potential for success to ensure a pipeline of solutions that ensure the continued success of the brand, and its clients and participants. 

•       Applies data and insights derived from them to establish the business case for innovative products/capabilities that achieve the Quest Employer Population Health strategies and influence new products/enhancements, with a primary focus on promoting health improvement. 

•       Completes product plans to bring new solutions and revisions to existing solutions to market, including defining their value propositions, requirements, advancing platform features, pricing, marketing requirements, delivery models, impacts and solutions, segment- and channel-specific customizations, engagement strategy, as well as defining product scope, development timelines, milestones, key stakeholders and contributors, success metrics, and resource requirements necessary to achieve the objectives associated with their successful introductions.

•       Manages and prioritizes the efforts of cross-functional, product development and delivery contributors including staff, IT, Clinical and Client Operations, Sales, Finance, Marketing, 3rd party vendors, and others to convert information, process capability and staff expertise into marketable services through traditional product development techniques and processes, including ideation, prototyping, concept development and evaluation and confirmatory research.  Holds primary accountability for delivery of new and existing products and capabilities on agreed upon timelines and within approved budgets, and partners with Sales and Finance to establish sales and margin objectives.

•       Manages staff and other resources by establishing and holding staff members accountable to clear objectives, developing staff to enhance their level of expertise and ability to contribute toward business growth, and helping them to establish progress toward and achieve their professional goals.

•       Works closely with brand marketing and marketing communication leaders to successfully commercialize and target product/capability solutions and drive the development of all market-to-order activities, in harmony with idea-to-market (“Marketing”) and order-to-cash (“Operations.”)

•       Completes annual screening category plans that identify efforts to launch, grow, harvest and pare solutions in the incumbent’s portfolio, and provides strategic inputs to support the development of annual marketing, operations and sales planning efforts.

•       Contributes to broader business initiatives, including strategic planning efforts, financial analyses, business development and major growth initiatives.

•       Maintain relationships with key strategic clients providing consultation on program design and developing program-end custom analytics presentations to influence decision-making.

•       Using advanced skills in PowerPoint and superior written and oral presentation skills, crafts persuasive messages and the competitive advantages of Quest Diagnostics to customers, strategic partners and senior Quest Diagnostics management.

 

Accountability Metrics

•       Execute development of digital health platform

•       Achieve revenue, volume and margin targets

•       Development of 2 year Strategic Plan

Development and management of KPI metrics 

Qualifications: 

Required Work Experience:

•       10+ years relevant experience in healthcare with at least 5 years in mobile or web-based interface solutions. Digital health platforms preferred

•       Training and experience in the product development of technology-driven solutions, screening and population health-related services, consumer health and wellness products are ideal with proven success in a direct to consumer and/or business-to-business health and wellness context.

Preferred Work Experience:

•       Strong brand management, or commercial operations, plus 2 years in business to business marketing or sales, technical product development, ideally in the wellness, health care or related services industries.

Physical and Mental Requirements:

•       Effective written and verbal communication skills across multiple formats:  formal presentations, meetings, conference calls, e-mails, and memos. 

•       Ability to handle multiple projects simultaneously.

•       Ability to work sitting at a computer for long periods of time.

 

Knowledge:

Skills:

•       Experience managing multiple simultaneous projects and the flow of information across multiple work groups. 

•       Experience working in a regulated industry and a background in the sciences since an understanding of the medical, policy and regulatory environment is essential.

•       Demonstrated proficiency with Microsoft Office suite of products, particularly Power Point, Word and Excel.

•       Ability to prepare and persuasively present clear and concise written communications, both in report and presentation formats.

Ability to make in person presentations clearly and effectively to large and small groups, including senior business leadership team and clients.


Travel Required: Domestic Up to 25%

Required Education:

Requires Bachelor’s degree in life sciences, business, marketing and/or product management.  

Preferred Education: Advanced degree / MBA preferred.