Senior Marketing Manager - Remote in Secaucus, NJ at Quest Diagnostics

Date Posted: 6/10/2022

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    500 Plaza Drive
    Secaucus, NJ
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    6/10/2022
  • Job ID:
    req95871

Job Description

Quest Diagnostics (NYSE: DGX) is the world's leading provider of diagnostic testing, information, and services that patients and doctors need to make better healthcare decisions.

Quest Diagnostics’ unified marketing organization is a broad and dynamic team that values innovation, communication, and collaboration as we strive to deliver the best-in-class marketing for our company and ultimately our customers.

We deliver value through regional/field-based marketers, clinical segment marketers, and customer-centric marketing teams focused on Consumers, Healthcare Professionals, Hospitals/Health Systems, Pharmaceutical Companies and Payers/Health Plans. Our marketing enabling functions include teams focused on in-house creative, digital/marketing automation, marketing operations, market research & analytics, and commercial/sales enablement and communications.

Join a robust team of marketers where you and your skills are valued, and growth and development are encouraged as we empower better health through diagnostic insights.

Quest Diagnostics offers competitive salaries, annual bonus opportunities, medical/dental/vision health benefits, 401K matching, an employee stock purchase program, unlimited paid vacation time, and flexibility on work location.

Duties and Responsibilities: Senior Marketing Manager
Work with Director of Marketing to ensure execution of Pharma Services marketing plan
Develop effective and efficient marketing strategies and related tactics based on deep understanding of Pharma and CRO customer
Generate customer insights and VOC into demand barriers, call points and trends and develop strategies and related tactics aligned to the buyer’s journey
Develop value propositions and sales playbooks at a customer-segment level, integrating benefits of Clinical Franchise (CF) solutions into unique value story
Develop strategy, prioritization and budget allocation at a customer and segment-level
Identify opportunities and create marketing programs based on market and customer needs
Manage marketing spend on programs and measure spend effectiveness
Measure and report performance of marketing campaigns, gain insight and assess against goals
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)

Qualifications:
Education Preferred: Bachelor’s Degree
Work Experience: Minimum 4 years success in a marketing role; 3 years in healthcare industry; Pharma or CRO experience preferred

Other: Up to 30% business travel required
Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative – ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities

 
Lominger Competencies:
I: Functional/Tech Skills; Decision Quality; Perspective
II: Priority Setting; Planning; Informing
III: Conflict Management; Standing Alone
IV: Perseverance; Action-Oriented
V: Organizational Agility, Presentation Skills
VI: Customer Focus; Composure; Peer Relationships; Listening