Exec Dir Consumer Marketing in Secaucus, NJ at Quest Diagnostics

Date Posted: 2/17/2020

Job Snapshot

Job Description

Executive Director, Consumer Marketing


Recognized by FORTUNE magazine as one of the “World’s Most Admired Companies,” Quest Diagnostics is the world's leading provider of diagnostic testing, information and services that doctors and patients need to make better healthcare decisions. They are pioneers in developing innovative diagnostic tests and advanced healthcare information technology solutions that help improve patient care.

With corporate headquarters in Secaucus, NJ, Quest Diagnostics is a Fortune 500 company, traded on the New York Stock Exchange and included in the Dow Jones Sustainability World Index.  With 2018 revenues of $7.53 Billion, and approximately 46,000 employees and 6,600 patient locations across the US, Quest Diagnostics serves half of the physicians and hospitals in the US with their large variety of products and services. 

The company offers the broadest access to diagnostic testing services through its network of laboratories and patient service centers and provides interpretive consultation through its extensive medical and scientific staff. Quest Diagnostics also provides services to employers, life insurance companies, other commercial labs, clinics, health plans, government agencies, and organizations involved in clinical trials research.

Approximately 150 million times each year, patients and their physicians rely upon Quest Diagnostics results to make important healthcare decisions.

Quest Diagnostics Healthcare IT solutions connect over 165,000 physicians.

Approximately one third of U.S. physicians – and many of the country’s leading hospitals and health systems – relies on Quest Diagnostics healthcare information solutions to foster better patient care and improve their business performance.


  • FORTUNE magazine's "World's Most Admired Companies" list for 4 consecutive years; one of only five companies to attain Most Admired status in the "Health Care, Pharmacy and Other Services" industry category. 

  • Fortune magazine’s Fortune 500 list

  • Forbes Global 2000

  • Forbes' America's Best Employers List for third consecutive year

  • Barron’s 500

  • Member of the Dow Jones® Sustainability World Index

  • Consistently named one of the best places to work in U.S. business journal rankings

  • Named a DiversityInc Noteworthy Company for the second consecutive year in 2018

  • Listed on the Disability Equality Index® (DEI), a joint initiative of the American Association of People with Disabilities (AAPD) and the US Business Leadership Network (USBLN), recognizing companies for prioritizing the inclusion of people with disabilities

    Diagnostic Testing Services

    Quest Diagnostics is the world’s leading provider of diagnostic testing, information and services that patients and doctors need to make better healthcare decisions. Their services range from routine blood tests — such as total cholesterol, Pap testing and white blood cell count — to complex, gene-based and molecular testing. They perform medical tests that aid in the diagnosis or detection of diseases, measure the progress or recovery from a disease or confirm that an individual is free from disease. In addition, they have specialized expertise in cancer, cardiovascular diseases, infectious diseases, and neurology.


    In the $60 Billion and growing US Diagnostic Testing Market, Quest Diagnostics is the leader. Quest Diagnostics’ reputation as a leading innovator, provider of high value, low cost solutions and its financial strength and flexibility make it well positioned to capitalize on the evolving healthcare landscape.

    Quest Diagnostics’ long-term strategy is to become the undisputed world leader in diagnostic testing, information and services. To drive this profitable growth, Quest Diagnostics plans to leverage capabilities to create differentiation:

  • Deliver Innovative Solutions

  • Leverage their Unparalleled Access and Distribution Network

  • Expand their relationships with large payors and health systems

  • Deliver Superior Patient Experiences

Position Description

The Executive Director, Consumer Marketing reports to the Chief Marketing Officer and is based at the Company’s Secaucus, NJ, office.  S/He will serve as the senior marketing leader designing and executing initiatives in support of the company’s strategic focus on becoming the “consumer laboratory of choice.”  Engaging consumers is a key element of Quest’s ‘accelerate growth’ strategy. The Executive Director will inform business investments and partnerships to elevate the Quest Diagnostics’ brand among consumers, as well as develop the integrated marketing plan to drive awareness and adoption of Quest offerings.

In order to successfully respond to the challenges of the role, the successful candidate will need to:

  • Generate customer insights and synthesize into demand barriers, growth opportunities and related trends to drive business priorities and support success in the customer segment. Identify, size and prioritize opportunities for investment

  • Develop and articulate strategy for the consumer segment and related sub-segments as well as key points of entry for specific product and solution types; Inform strategic business investments and partnerships related to the consumer segment

  • Partner with Clinical Franchise GM and Patient Services Leader (and other senior leaders as needed) to build a comprehensive consumer segment strategy that meets the need of the business and the consumer segment

  • Drive insight generation activities and distill into clear points of view on business opportunity and need to drive the business forward

  • Inform product development designs by HTAS, Clinical Franchises and other cross-functional partners based on consumer insights to ensure offerings are aligned to market needs and expectations (i.e., MyQuest, Microsampling, Patient Initiated Testing offerings, etc.)

  • Steer strategic marketing plans to drive awareness and adoption of Quest offerings by consumer segment

  • Drive success in Quest’s awareness and adoption efforts with the consumer segment, a segment where the diagnostics industry has historically not focused and has limited experience with tactical success

  • Assess awareness and adoption priorities of the business to align with investment levels and opportunities to be drive the business forward

  • Oversee the development of consumer marketing strategies to broaden awareness of Quest’s brand and Quest’s offerings to drive growth in the segment and increase adoption; ensure close connection and prioritization of marketing strategies to the strategic needs of the business

  • Ensure translation and representation of Clinical Franchise solutions and Regional priorities in annual integrated consumer marketing plans

  • On an ongoing basis, identify, track and communicate critical trends in the customer segment across markets, industries and competitors for key leaders at Quest

  • Serve on relevant Customer Leadership Teams and/or Steering Committees, contributing to the broader strategic decisions about this customer segment; liaise with other functional leaders to guide a unified approach to the customer that meets market demands

  • Drive alignment between national/ business priorities (e.g. program models, key messages, templates) and regional/local needs

  • Develop a “look of success” for consumer marketing efforts and inform senior leadership, including SMT, of progress against expectations. 

  • Align with senior leaders, including SMT members, around needs and progress related to success with the consumer segment

  • Develop new methods, metrics, and scorecards for the assessment of consumer marketing efforts against the segment

  • Manage marketing spend on programs and use spend effectiveness measurement to improve programs and resource allocation



    The successful candidate for Executive Director, Consumer Marketing will have the following attributes and/or experiences:

  • 15+ years of experience in a marketing leadership role within the consumer services industry

  • Experience in e-commerce ventures with consumers preferred

  • Experience leading high performing teams and building strong team cultures

  • Ability to lead diverse, cross functional teams and in a matrix environment

  • Ability to serve on Executive Leadership Team of business line (e.g. customer segment, region, etc.)

  • Excellent project leadership skills to hold team members accountable for delivery on goals and expectations

  • Superior communication skills including ability to deliver formal business presentations to executive leadership

  • Superior strategic thinking and analytical skills to synthesize market/customer insights to identify business opportunities and paths to overcome business challenges

  • Strong capabilities in leading others to analyze data and demonstrate quantifiable opportunities or results

  • Up to 30% business travel required

  • Strong educational background including an undergraduate degree is required, an MBA is preferred

    Personal Competencies

    The successful candidate for Executive Director Consumer Marketing will demonstrate through education and experience the following competencies:

  • Creativity; Decision Quality; Dealing with Ambiguity; Perspective; Strategic Agility

  • Priority Setting; Planning; Directing Others; Delegation

  • Command; Managerial Courage; Conflict Management; Confronting Direct Reports; Hiring and Staffing

  • Perseverance; Action-Oriented; Drive for Results

  • Presentation Skills; Comfort around higher management; Political Savvy

  • Customer Focus; Motivating Others; Negotiating; Composure; Dealing with Paradox; Building Effective Teams


    To Apply

    Please Log In or Register to Upload a Resume and complete the online Application by visiting questdiagnostics.com/careers, clicking “Job Search” and following the prompts. Because of the large number of applicants to job openings, Quest Diagnostics will only contact qualified candidates for interviews.

    Quest Diagnostics is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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