Senior Customer Marketing Manager - Secaucus, NJ in Secaucus, NJ at Quest Diagnostics

Date Posted: 2/17/2020

Job Snapshot

  • Employee Type:
  • Location:
    500 Plaza Drive
    Secaucus, NJ
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Look for more than answers. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and requiresensitivity, tact and a clear dedication to service. It’s about providing clarity and hope. 

You will work for the world leader in the industry, with a career where you can expand your skills and knowledge. You’ll have a role where you can act with professionalism, you can inspire colleagues, and you can care about the work we do and the people we serve. 

At Quest, we are on a continuous journey of discovery and development. It’s this attitude that has made us an industry leader and the #1 Diagnostic Lab in the US. For those joining us, we offer exciting and fast moving career opportunities where you can affect change at a rate unheard of in many organizations of our size and scope. While we invest in and develop technology to drive our innovations, our ongoing success relies on our people.

Duties and Responsibilities:

Work with Health Systems Marketing Director to ensure execution of Health Systems marketing plan
Develop effective and efficient marketing strategies and related tactics based on deep understanding of market and customer insights
Generate customer insights and VOC into demand barriers, call points and trends and develop strategies and related tactics aligned to the buyer’s journey
Develop value propositions and sales playbooks at a customer-segment level, integrating benefits of Clinical Franchise (CF) solutions into unique value story
Create marketing plans that address customer-relevant CF and Regional priorities
Develop strategy, prioritization and budget allocation at a customer channel and segment-level
Identify opportunities and create marketing programs based on market and customer needs
Create national programs (e.g. program models, key messages, templates) to be localized by regional marketers
Manage marketing spend on programs and use spend effectiveness measurement to improve
Measure and report performance of marketing campaigns, gain insight and assess against goals
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)

Supervision Exercised:
(Pull from Org Chart)

Education Preferred: Bachelor’s Degree, Business degree preferred
Work Experience: Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Healthcare technology experience a plus
Other: Up to 30% business travel required
Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative – ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Lominger Competencies:
I: Functional/Tech Skills; Decision Quality; Perspective
II: Priority Setting; Planning; Informing
III: Conflict Management; Standing Alone
IV: Perseverance; Action-Oriented
V: OrganizationalAgility, Presentation Skills
VI: Customer Focus; Composure; Peer Relationships; Listening

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