Marketing Manager - Secaucus, NJ in Secaucus, NJ at Quest Diagnostics

Date Posted: 11/4/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    500 Plaza Drive
    Secaucus, NJ
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/4/2019
  • Job ID:
    req26492

Job Description


Look for more than answers. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require
sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope. 

You will work for the world leader in the industry, with a career where you can expand your skills and knowledge. You’ll have a role where you can act with professionalism, you can inspire colleagues, and you can care about the work we do and the people we serve. 

At Quest, we are on a continuous journey of discovery and development. It’s this attitude that has made us an industry leader and the #1 Diagnostic Lab in the US. For those joining us, we offer exciting and fast moving career opportunities where you can affect change at a rate unheard of in many organizations of our size and scope. While we invest in and develop technology to drive our innovations, our ongoing success relies on our people.

 

Duties and Responsibilities:

 

  1. Work with HCP Customer Marketing Director to ensure execution of Customer marketing plan

  2. Develop tactics based on marketing plan to drive awareness of Quest Diagnostics and drive qualified leads

  3. Conduct research and distill customer data and analytics into various tactics

  4. Provide guidance on call point requirements and develop and execute tactics aligned to the buyer’s journey

  5. Integrate voice of customer into marketing strategies and tactics

  6. Design and deploy successful marketing campaigns and own their implementation from ideation to execution

  7. Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis

  8. Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)

  9. Manage budget and allocate/invest funds wisely

  10. Measure and report performance of marketing campaigns, gain insight and assess against goals

 

Supervision Exercised:

(Pull from Org Chart)

 

Qualifications:

Education Preferred:

Bachelor’s Degree, Business degree preferred

Work Experience:

Minimum 3 years success in a marketing role;

5+ years healthcare industry experience preferred;

Healthcare technology experience a plus

Other:

Up to 30% business travel required

Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment

Excellent project management skills, including management of agencies and vendors to ensure execution

Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations

Initiative – ability to independently problem solve and find resolutions

Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results

Core marketing capabilities to design marketing strategies and tactics to maximize opportunities

Lominger Competencies:

I: Functional/Tech Skills; Decision Quality; Perspective

II: Priority Setting; Planning; Informing

III: Conflict Management; Standing Alone

IV: Perseverance; Action-Oriented

V: Organizational Agility, Presentation Skills

VI: Customer Focus; Composure; Peer Relationships; Listening

 

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