Marketing Manager - Orange County, CA in Santa Ana, CA at Quest Diagnostics

Date Posted: 8/17/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    1241 East Dyer Road
    Santa Ana, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    8/17/2019
  • Job ID:
    req27176

Job Description

Look for more than answers. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require
sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope. 

You will work for the world leader in the industry, with a career where you can
expand your skills and knowledge. You’ll have a role where you can act with
professionalism, you can inspire colleagues, and you can care about the work we do and the people we serve. 

At Quest, we are on a continuous journey of discovery and development. It’s this attitude that has made us an industry leader and the #1 Diagnostic Lab in the US. For those joining us, we offer exciting and fast moving career opportunities where you can affect change at a rate unheard of in many
organizations of our size and scope. While we invest in and develop technology to drive our innovations, our ongoing success relies on our people.

Duties and Responsibilities:

Work with Consumer Marketing Director to ensure execution of Consumer marketing plan to support products and services
Develop tactics based on marketing plan to drive awareness of Quest Diagnostics and drive qualified leads
Conduct research and distill customer data and analytics into various tactics
Provide guidance on call point requirements and develop and execute tactics aligned to the buyer’s journey
Integrate voice of customer into marketing strategies and tactics
Design and deploy successful marketing campaigns and own their implementation from ideation to execution
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)
Manage budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals

Qualifications:
Education Preferred: Bachelor’s Degree, Business degree preferred
Work Experience: Minimum 3 years success in a marketing role;
5+ years healthcare industry experience preferred;
Healthcare technology experience a plus
Other: Up to 30% business travel required
Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative – ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities

Lominger Competencies:
I: Functional/Tech Skills; Decision Quality; Perspective
II: Priority Setting; Planning; Informing
III: Conflict Management; Standing Alone
IV: Perseverance; Action-Oriented
V: OrganizationalAgility, Presentation Skills
VI: Customer Focus; Composure; Peer Relationships; Listening

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