Associate Marketing Manager - Lenexa, KS req61151 in Lenexa, KS at Quest Diagnostics

Job Description

Assoc Marketing Manager - Lenexa, Kansas - Monday to Friday

JOB SUMMARY:

The individual will be responsible for developing strategic marketing plans that would focus on leveraging customer interactions at trade shows.

JOB RESPONSIBILITIES:

• Collecting, analyzing & interpreting data in order to grow the business and anticipate opportunities using trade shows Utilizes market intelligence in planning & decision making particularly in helping to define & validate innovative solutions to define which shows should be attended and how to drive customer traffic at these shows. - Understands positioning & manages for competitive advantage across and within segments to leverage impact as it pertains to trade show activities.
• Works with outside agencies in the development of trade show programs. Manages the day-to-day trade show budget. Analyzes, develops, implements monitors to trade show programs to ascertain if they are successfully achieving goals.
• Creation of new reqs as needed for QLS and non-QLS (specialty reqs) in a timely manner in order to address customer needs. Amend existing reqs for QLS/non-QLS sites as needed (e. g. regulation changes, addition/deletion of tests, etc.) in order to address customer needs.
• Serve as the company SME with regard to req development process.
• Maintain and update the marketing intranet page for reqs.

JOB REQUIREMENTS:

• Bachelor's degree; B. S. in Business; Advertising, Communications or MBA preferred
• Greater than 2 years of experience in a marketing, advertising, communications or business function
• Understand the principles of marketing Strong strategic, analytic and creative skills
• Excellent communication skills both oral and written; good presentation skills
• Detailed understanding of the customer and selling processes for laboratory testing; understanding of the laboratory industry
• Ability to work with minimal supervision Ability to manage multiple projects and tasks simultaneously; ability to work under deadlines
• Proven ability to deliver results
• Good project management skills
• Work effectively in a cross-functional, matrix environment
• Collaborate with multiple levels in the organization
• Ability to travel up to 25% of the time