Sr Manager, Consumer Marketing - Secaucus, NJ in Secaucus, NJ at Quest Diagnostics

Date Posted: 10/11/2021

Job Snapshot

  • Employee Type:
  • Location:
    500 Plaza Drive
    Secaucus, NJ
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Sr Manager, Consumer Marketing

Look for more than answers. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require

sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope. 

You will work for the world leader in the industry, with a career where you can expand your skills and knowledge. You’ll have a role where you can act with professionalism, you can inspire colleagues, and you can care about the work we do and the people we serve. 

At Quest, we are on a continuous journey of discovery and development. It’s this attitude that has made us an industry leader and the #1 Diagnostic Lab in the US. For those joining us, we offer exciting and fast moving career opportunities where you can affect change at a rate unheard of in many organizations of our size and scope. While we invest in and develop technology to drive our innovations, our ongoing success relies on our people.

Duties and Responsibilities:

  1. Work with Consumer Marketing, Director to ensure execution of Consumer Marketing plan
  2. Develop effective and efficient marketing strategies and related tactics based on deep understanding of consumer channels
  3. Generate consumer insights and Voice of Consumer into unique selling points and develop strategies and related tactics aligned to the buyer’s journey
  4. Develop value propositions and campaign plans for consumer marketing, integrating benefits of Brand and/or Clinical Franchise (CF) solutions into unique value story
  5. Create marketing plans that address key brand and consumer priorities
  6. Develop strategy, prioritization and budget allocation at a customer channel and segment-level
  7. Identify opportunities and create marketing programs based on market and customer needs
  8. Create national programs (e.g. program models, key messages, templates) to be localized by regional marketers
  9. Manage marketing spend on programs and use spend effectiveness measurement to improve
  10. Measure and report performance of marketing campaigns, gain insight and assess against goals
  11. Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
  12. Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)


Education Preferred:

• Bachelor’s Degree, Business degree preferred

Work Experience:

• Minimum 7 years success in a marketing role;


• Up to 15% business travel required

• Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment

• Excellent project management skills, including management of agencies and vendors to ensure execution

• Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations

• Initiative – ability to independently problem solve and find resolutions

• Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results

• Core marketing capabilities to design marketing strategies and tactics to maximize opportunities

Lominger Competencies:

• I: Functional/Tech Skills; Decision Quality; Perspective

• II: Priority Setting; Planning; Informing

• III: Conflict Management; Standing Alone

• IV: Perseverance; Action-Oriented

• V: Organizational Agility, Presentation Skills

• VI: Customer Focus; Composure; Peer Relationships; Listening