Director, Digital Content Analytics & Optimization in Santa Ana, CA at Quest Diagnostics

Date Posted: 12/28/2021

Job Snapshot

Job Description

Recognized by FORTUNE magazine as one of the “World’s Most Admired Companies,” Quest Diagnostics is the world's leading provider of diagnostic testing, information and services that doctors and patients need to make better healthcare decisions. They are pioneers in developing innovative diagnostic tests and advanced healthcare information technology solutions that help improve patient care.

With corporate headquarters in Secaucus, NJ, Quest Diagnostics is a Fortune 500 company traded on the New York Stock Exchange (NYSE: DGX) and included in the Dow Jones Sustainability World Index.  With 2020 revenues of $9.44 Billion and approximately 50,000 employees and 6,600 patient locations across the US, Quest Diagnostics serves half of the physicians and hospitals in the US with their large variety of products and services. 

The company offers the broadest access to diagnostic testing services through its network of laboratories and patient service centers and provides interpretive consultation through its extensive medical and scientific staff. Quest Diagnostics also provides services to employers, life insurance companies, other commercial labs, clinics, health plans, government agencies, and organizations involved in clinical trials research.

Approximately 150 million times each year, patients and their physicians rely upon Quest Diagnostics results to make important healthcare decisions and approximately one third of U.S. physicians – and many of the country’s leading hospitals and health systems – relies on Quest Diagnostics healthcare information solutions to foster better patient care and outcomes.


•       FORTUNE magazine's "World's Most Admired Companies" list for 7 consecutive years; one of only five companies to attain Most Admired status in the "Health Care, Pharmacy and Other Services" industry category. 

•       Fortune magazine’s Fortune 500 list

•       Forbes® Global 2000

•       Forbes®' America's Best Employers List for third consecutive year

•       Forbes® 2020 America’s Best Employers for Women for second consecutive year

•       S&P 500

•       Barron’s 500

•       Member of the Dow Jones® Sustainability World Index

•       Included in the FTSE4Good, Calvert, and Ocean Tomo sustainability indices

•       Listed in the most recent Newsweek Green Rankings

•       Consistently named one of the best places to work in U.S. business journal rankings

•       Named a DiversityInc Noteworthy Company for third consecutive year

•       Listed on the Disability Equality Index® (DEI), a joint initiative of the American Association of People with Disabilities (AAPD) and the US Business Leadership Network (USBLN), recognizing companies for prioritizing the inclusion of people with disabilities

•       Named Top 23 ‘Best Places to Work for LGBTQ Equality’ in New Jersey

•       Named a Best Place to Work for LGBTQ Equality by scoring a perfect 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) for the fifth consecutive year.

•       Achieved Cancer Gold Standard accreditation from the CEO Roundtable on Cancer, recognizing our actions to reduce the cancer risk of employees and their families

•       Received C. Everett Koop National Health Award for Efforts to Promote Employee Health in 2020

Diagnostic Testing Services

Quest Diagnostics is the world’s leading provider of diagnostic testing, information, and services that patients and doctors need to make better healthcare decisions. Their services range from routine blood tests — such as total cholesterol, Pap testing and white blood cell count — to complex, gene-based and molecular testing. They perform medical tests that aid in the diagnosis or detection of diseases, measure the progress or recovery from a disease or confirm that an individual is free from disease. In addition, they have specialized expertise in cancer, cardiovascular diseases, infectious diseases, and neurology.


In the $60 Billion and growing US Diagnostic Testing Market, Quest Diagnostics is the leader. Quest Diagnostics’ reputation as a leading innovator, provider of high value, low-cost solutions and its financial strength and flexibility make it well positioned to capitalize on the evolving healthcare landscape.

Quest Diagnostics’ long-term strategy is to become the undisputed world leader in diagnostic testing, information, and services. To drive this profitable growth, Quest Diagnostics plans to leverage capabilities to create differentiation:

•       Deliver Innovative Solutions

•       Leverage their Unparalleled Access and Distribution Network

•       Expand their relationships with large payors and health systems

•       Deliver Superior Patient Experiences

Position Description

The Director, Digital Content Analytics and Optimization acts as a strategic business partner to the Leadership and Marketing teams and cross-functional colleagues, guiding the development and execution of digital marketing processes and content.


The incumbent will provide leadership to improve the effectiveness of digital marketing content, as measured by the content’s ability to advance customers along the customer journey.  He/she will implement an A/B testing program, a web analytics strategy and program, digital analytics dashboards, ensuring a governance protocol for ongoing content management and optimization.  The Director will collaborate to create business and functional requirements and documentation which may include wireframes and coded apps.  Additionally, the incumbent will evaluate user experience and lead user acceptance testing.  Responsibilities will include the development and implementation of a digital roadmap and measuring post-release effectiveness.  Responsibilities of managing resources include agencies, consultants, and analytics vendors.                

•       Serve as Quest HealthConnect’s functional expert on web analytics.  Recommend and implement enhancements, consult with colleagues on the use and interpretation of analytics and reporting tools.  Share insights and support best practices for applying data-driven metrics for awareness, engagement, conversion, and retention campaigns

•       Define KPIs, common taxonomy, and approach to consistently measuring digital content effectiveness across the organization

•       Advance Quest HealthConnect’s analytics capabilities from measuring general web activity (visitors, geographic diversification, most visited pages, number of web requests, changes week-to-week/month-to-month, etc.) to measuring effectiveness of contents’ ability to advance customers along the customer journey

•       Develop KPIs and success metrics plan for campaign and application launches.

•       Manage external agencies as needed for additional support

•       Set-up, administer, and optimize Google Analytics accounts for all Quest HealthConnect web properties

•       Manage conversion from free version of Google Analytics to the Premium tool

•       Produce necessary reports (ad hoc and dashboards in Tableau as needed) to measure content, campaign success, and opportunities for improvement in conversions

•       Provide interpretation and actionable insights from Google Analytics so that content owners can understand and leverage data to continually improve their content

•       Document requirements for IT resources to properly tag applications built with Angular Material based on requirements in KPIs and success metrics plan.  Audit implementation to ensure tagging is configured correctly

Supervision Exercised

This position does not directly supervise others immediately and will build a team of direct reports as the business grows the digital engagement function in Quest HealthConnect. The candidate must possess the ambition, demonstrate the skills and experiences to lead and influence others across functional areas and grow into positions that directly manage and develop people.


•       Bachelor’s degree required. Masters level degree in IT, mathematics, economics, or related field (e.g., MBA, MPH, MS) preferred

•       10+ years of progressive experience in marketing or related field

•       5+ years of web or app marketing experience

•       Experience managing vendors, agency partners and budgets

•       Experience in B2C and B2B marketing strategy and execution

•       Experience in Digital, Marketing, Brand Management, Agencies, or Consulting roles

•       Experience in program, project, and vendor management

•       Strong web analytics skills and experience required

•       Experience with A/B testing tools

•       Experience with tagging protocol/best practices for applications built with Angular Material.

•       Experience with Google Analytics, Google Tag Manager, Google Search Console, and AdWords is preferred

•       Fully proficient with various software programs such as Word, Excel, Power Point, Outlook.

•       Strong written and oral communication and excellent influencing/collaboration skills across many functions and levels

•       Preferred pharmaceutical, healthcare, diagnostic, lab, or consumer packaged goods experience

•       Thorough understanding of statistics as it relates to analyzing data sets and understanding their limitations

•       Strong writing and communication skills



•       Strategic Skills: Creativity; Decision quality; Functional/technical skills; Strategic agility; Technical learning; Dealing with Ambiguity; Business acumen

•       Operating skills: Timely decision making; Time management; Operating skills: Planning; Process management; Managing through systems

•       Courage: Command skills; Conflict management; Sizing up people; Standing Alone

•       Energy and drive: Action oriented; Drive for results

•       Organizational positioning skills: Written communications; Organizational positioning skills: Presentation skills; Priority setting

•       Personal and interpersonal skills: Composure; Customer focus; Interpersonal savvy; Negotiating; Dealing with paradox; Managing vision and purpose