Digital Marketing Specialist - Secaucus NJ in Secaucus, NJ at Quest Diagnostics

Date Posted: 9/13/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    500 Plaza Drive
    Secaucus, NJ
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    9/13/2020
  • Job ID:
    req44635

Job Description

Look for more than answers. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope. 


You will work for the world leader in the industry, with a career where you can expand your skills and knowledge. You’ll have a role where you can act with professionalism, you can inspire colleagues, and you can care about the work we do and the people we serve. 

At Quest, we are on a continuous journey of discovery and development. It’s this attitude that has made us an industry leader and the #1 Diagnostic Lab in the US. For those joining us, we offer exciting and fast moving career opportunities where you can affect change at a rate unheard of in many organizations of our size and scope. While we invest in and develop technology to drive our innovations, our ongoing success relies on our people. 

This Specialist, Digital Marketing supports the execution of Quest’s Digital Marketing strategy.  The Specialist participates in the implementation and management of enterprise systems and processes to drive an effective, efficient and continuously improving online experience across the corporate website, Quest’s portfolio of microsites, web applications and native applications.


The Specialist collaborates with peers on the Marketing team, as well as with cross-functional colleagues, supporting the execution of digital marketing tactics and campagins across the enterprise. The Specialist will play a key role on the Digital Marketing Strategy team, which is currently engaged in a redesign of QuestDiagnostics.com, as well as owning ongoing administration and governance of the site, and the underlying web Content Management System (CMS) on an ongoing basis. Previous experience with web site redesigns, and website management are a plus.


We are looking to elevate our website analytics and SEO programs and are looking for the Specialist to play a key role in those efforts. This includes expanding our use of A/B testing, and enhancing our understanding of content effectiveness, through an ongoing cycle of content optimization and analytics, and effective SEO, so we can generate optimal traffic, and understand how content is contributing to company KPIs, such as reducing call volume, impacting online conversion rates, and driving lead volume. The Specialist will leverage their previous web site analytics experience to analyze online statistics and identifies areas to optimize content and site performance.
The position requires the ability to drive effective collaboration between internal business partners and IT resources.

This is not an IT position; it is a Marketing position. The position reports to the Sr. Director, Digital & Content Strategy.

Responsibilities:
Support the Sr./Director, Digital & Content Strategy in the execution of Quest’s digital engagement strategy, including digital analytics, web publishing tools and processes, portfolio management, and alignment with customer journey development and marketing automation efforts.
Function as a“Power User” of the Content Management System (CMS) that runs our corporate website:
Conduct A/B testing, and leverage analytics data on KPI performance to continuously improve template and website application designs and workflows.
Manage documentation and processes to ensure vendor-supported edits run smoothly.
Add new product & service videos within the Corporate Youtube Channel.
Develop actionable recommendations based on analysis of web statistics so that content owners can understand, and leverage data to continually improve their content.
Assist with using various analytics tools to track, report, and analyze website performance, customer trends and visitor behavior.

Accountabilities/ Metrics:
Execute projects on time as scheduled.
Successful implementation of digital tactics for marketing campaigns.
Customer satisfaction

Education:

Bachelor’s in marketing, Business, Advertising, Communications or other related discipline, or equivalent work-related experience.

Critical Know How and Skill Selection Criteria
2+ years’ experience in digital marketing, including web content strategy, development and management.
Knowledge of website content management systems (CMS) required.
Strong web analytics skills and experience required. Proven track record of turning raw data into meaningful analysis.
Experience with Google Analytics, Google Tag Manager, Google Search Console, and AdWords.
Experience with A/B testing tools a plus.
Experience with SEO best practices a plus.
Fully proficient with various software programs such as Word, Excel, Power Point, Outlook.
Strong written and oral communication skills.

Lominger Competencies:
Factor I Strategic Skills: Creativity; Decision quality; Functional/technical skills; Perspective’ Problem solving; Strategic agility; Technical learning; Dealing with Ambiguity; Business acumen
Factor II Operating skills: Timely decision making; Time management
Factor III Courage: Command skills; Conflict management; Sizing up people; Standing Alone
Factor IV Energy and drive: Action oriented
Factor V Organizational positioning skills: Written communications
Factor VI Personal and interpersonal skills: Composure; Customer focus; Interpersonal savvy; Negotiating; Dealing with paradox; Managing vision and purpose


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