Consumer Marketing Specialist - Remote Opportunity in Secaucus, NJ at Quest Diagnostics

Date Posted: 7/25/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    500 Plaza Drive
    Secaucus, NJ
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    7/25/2021
  • Job ID:
    req66583

Job Description

Look for more than answers. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope. 

You will work for the world leader in the industry, with a career where you can expand your skills and knowledge. You’ll have a role where you can act with professionalism, you can inspire colleagues, and you can care about the work we do and the people we serve. 


At Quest, we are on a continuous journey of discovery and development. It’s this attitude that has made us an industry leader and the #1 Diagnostic Lab in the US.

For those joining us, we offer exciting and fast moving career opportunities where you can affect change at a rate unheard of in many organizations of our size and scope. While we invest in and develop technology to drive our innovations, our ongoing success relies on our people.

Duties and Responsibilities:

1.     Develop and implement marketing tactics across digital and traditional channels to drive continued growth of Quest Diagnostics’ D2C (consumer-initiated) testing solution, QuestDirect

2.     Utilize 1st and 3rd party tools (eg, Resonate) to research market dynamics (including consumer behavior, habits and trends) and recommend marketing strategies and optimizations

3.   Plan and execute key marketing initiatives to reach target audience

4.     Collaborate cross-functionally on content development and implementation across a variety of channels including web, CRM, SEO, social, direct mail and paid media

5.     Liaise with external agencies on content/campaign development and implementation

6.     Gather and analyze data (revenue, CVR, CTR, site metrics, etc.) to track marketing effectiveness and recommend optimizations to shape future strategies

7.     Day to day management of budget, marketing calendar and projects

Qualifications:

Education Preferred:

Bachelor’s Degree

Work Experience:

Minimum of 2 years experience in digital marketing, consumer or healthcare category experience is a plus

Other:

Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment

Strong project management, skills; ability to manage multiple priorities simultaneously

Strong writing and communication skills

Strong analytics skills, ability to extract and interpret data

Proficiency with core business technology tools (MS Office, etc.)

• Knowledge of various marketing and analytics tools such as Google Analytics, Tableau and content management systems

Initiative – ability to independently problem solve and find resolutions

Lominger Competencies:

I: Technical Learning; Intellectual Horsepower; Learning on the Fly

II: Priority Setting; Planning; Time Management

III: Sizing up people; Standing Alone

IV: Action-Oriented

V: Written Communication

VI:; Negotiating; Composure